When we think about the way we use the term ‘gold’ in every day terminology, a clear picture emerges . Phrases like ‘gold standard’, ‘gold medal’, ‘golden age’ and ‘heart of gold’ all say one crystal clear thing about gold; it is a measure of things which are considered good or great. The metal has been used throughout man kind as a currency, as the material from which trophies and medals are made, and as a luxurious substance for decoration. Gold denotes desirability and treasure.

Jewellery, of course, is an important means of communicating something about the personality of the wearer. A huge selection of jewellery uses gold as its base, from the most reliable watches to the latest quirky and ornamental rings, bracelets and earrings. There are also different colours of gold around , including yellow gold, white gold and rose gold, so perhaps the most versatile of any of the metals used in jewellery making.

Despite this huge variety in gold jewellery, some things hold true of those who choose to wear gold. Gold is a precious metal, considered desirable and valuable across the world. People who choose gold know what they like and they expect a certain standard. Gold signifies qualities such as dedication and timelessness, and this is why it is so frequently chosen as the base for wedding rings, indicating commitment and strength of relationships.

Gold is most often found in its yellow shades , and yellow-gold colours indicate personality traits such as optimism and friendliness. Those who wear gold jewellery tend to be warm, sociable people. They may want things to hold to a certain, measurable standard but that doesn’t mean that they’re unapproachable or intimidating; the appeal of gold cuts right across society and its value is widely felt and appreciated.